Drink Better Wine.
Choose Your Club
Chosen by real sommeliers, not an algorithm.
Small-production bottles we drink at our own tables, picked by the sommeliers behind Denver Wine Merchant. Four clubs from $99: monthly discovery picks, fully bespoke selections, or deep dives into Burgundy and Piedmont. Every membership includes free tastings, event invites, and first access to rare wines.
Same sommelier curation in every box. Choose your pace, budget, and region.
Four Clubs, One Standard
Our most popular club. Three small-production discoveries every month, picked to expand your palate. $99/month.
Drink Better Wine Club
Join for $99/month
The top shelf, delivered. Two to six cellar-worthy bottles a month, tailored to your taste by your own sommelier. $249/month.
Drink Baller Wine Club
Join for $249/month
Two knockout Burgundies every other month, one red and one white. Only the best producers make the cut. $135 per box.
Drink Burgundy Club
Join for $135/box
Two Piedmontese selections every other month, always with at least one age-worthy Nebbiolo. $125 per box.
Drink Piedmont Club
Join for $125/box
Exclusive Event Invites
Become a Member
Drink like sommeliers with sommeliers
Drink Better and Drink Baller members get invites to monthly sit-down tastings, pre-buy tastings at the shop, and our 2-3 pop-up wine bars each year. Most events are free for members, paid tickets run up to 50% off, and you get first dibs when pop-up seats open.
Access to Extremely Rare Wines
Get First Access
Every club member sees rare and limited wines before they hit our shelves. And by rare we mean exceptionally rare: Cecile Tremblay, Domaine Roumier, Domaine Takahiko, Giacomo Conterno, and more, offered to members first through our monthly newsletter.
Frequently asked questions
In a word, quality. Online clubs are forced to find wines available in enough volume to send to thousands of subscribers. The world's greatest wines are highly unlikely to be available to most of these clubs.
By joining our clubs you are guaranteed to be receiving wines made by the top producers of their respective regions, and keeping the clubs local means we'll never grow out of this model.
Online clubs also don't offer a community of wine lovers and in person events like ours.
Club boxes are picked up at the shop - it keeps the club personal and lets us hand you each wine with context. We often schedule member tastings during pickup weeks, so grabbing your box usually comes with a glass of something great. Regular shop orders can still ship to most states.
Yes - pause or cancel anytime, for any reason, no questions asked. Pauses longer than one month suspend your in-store member discount until the club resumes.
Not for Drink Better - those are our discovery picks. But Drink Baller is fully custom: all reds, all Riesling, no Pinot Noir - tell us what you love and your sommelier builds around it. That said, we encourage staying open to every style; they all have their time and place.
We include a mix of red, white, rose, and sparkling which is seasonally inspired. We tend to include more reds in the winter.
The majority of wines we select are from Europe as it is our specialty, but wines from all over the world will be included. We only carry and include wines which are responsibly farmed and produced by people who are passionate about making quality wine.
View the current and past wine club selections updated on the 15th of each month at this page.
