Denver Wine Merchant Wine Club
Choose Your Club
Drink better wine, chosen by real sommeliers.
Join Denver’s sommelier-owned wine club for small-production bottles, sharp curation, and access to wines we’re genuinely excited to drink ourselves. Choose from discovery-driven monthly picks, fully custom selections, or focused clubs for Burgundy and Piedmont.
Which club fits your wine exploration goals?
Four Distinct Clubs
Exclusive Event Invites
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Drink like sommeliers with sommeliers
Drink Better and Drink Baller members receive invites to exclusive tasting events. Most events are free for members. Members also receive discounts of up to 50% off most paid event tickets.
Our events include monthly themed sit down tastings, pre-buying tasting events at the shop, and 2-3 pop up wine bars every year. Members get unlimited access to free events and first dibs on pop-up wine bar tickets.
Access to Extremely Rare Wines
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All wine club members receive offers on rare and limited wines before they hit our shelves.
By rare we mean exceptionally rare - wines like Cecile Tremblay, Domaine Roumier, Domaine Takahiko, Giacomo Conterno, and many more are offered to our club members first as part of our monthly newsletter.
Frequently asked questions
In a word, quality. Online clubs are forced to find wines available in enough volume to send to thousands of subscribers. The world's greatest wines are highly unlikely to be available to most of these clubs.
By joining our clubs you are guaranteed to be receiving wines made by the top producers of their respective regions, and keeping the clubs local means we'll never grow out of this model.
Online clubs also don't offer a community of wine lovers and in person events like ours.
We don't ship or deliver our wine clubs. Each month members receive a personal email with details on upcoming tastings and events. Often we hold special tastings at the shop and encourage members to pick up their wines during them.
Yes, you can pause or cancel anytime for any reason. Note that pauses greater than one month will result in losing your in store discount until the club is resumed.
We don't have a red only Drink Better Wine Club, however, members of our Drink Baller Wine Club are welcome to ask we only include reds. Since this is a fully custom club, they could also request only riesling or no Pinot Noir if they choose. Overall, however, we encourage being open to all styles of wine as they all have their time and place for enjoyment.
We include a mix of red, white, rose, and sparkling which is seasonally inspired. We tend to include more reds in the winter.
The majority of wines we select are from Europe as it is our specialty, but wines from all over the world will be included. We only carry and include wines which are responsibly farmed and produced by people who are passionate about making quality wine.
View the current and past wine club selections updated on the 15th of each month at this page.
