The Land
Broletto shares its name with the covered passage in the historic center of Reggio Emilia that links Piazza Prampolini and Piazza San Prospero, once the cathedral's cemetery and later the canons' garden. The wine comes from the hills that rise south of that city, not from the flat river plain most people associate with Lambrusco. Cantina Puianello's member vineyards stretch from Scandiano toward Canossa, on limestone and clay rather than alluvial silt, and the slopes sit above the humidity and fog that settle over the Emilian plain. Better drainage and cleaner air mean riper, healthier fruit at harvest, and that shows up as deeper color and fresher acidity in a Reggio Emilia Lambrusco. Lambrusco Grasparossa has grown in these Reggio hills since the 1800s.
The Wine
Cantina Puianello Lambrusco Broletto 2025 is a red frizzante Lambrusco from the cooperative's Reggio Emilia hill vineyards, bottled young to keep its fruit and bubbles bright. Puianello harvests its Lambrusco by hand, typically from late September into the first days of October, and gives its red wines longer skin contact than most of the category, as much as 48 to 72 hours for its Grasparossa, to build color and a gentle tannic edge. Expect a purple froth, then black cherry, raspberry, violet, and a little forest floor, with a juicy, fizzy middle and a clean, slightly bitter cherry-skin finish. As a 2025, this is the freshest possible version of the wine, and Lambrusco is at its best young.
The People
Cantina Puianello is a cooperative, and that is the point. Five founders started it in 1938 in the village of Puianello, outside Reggio Emilia, and more farming families joined over the decades. The cooperative's full name, Cantina Sociale di Puianello e Coviolo, still names two of its home villages. Its statute requires that only grapes from members' own vineyards go into the wines, so every bottle traces back to families farming these hills. The vineyards are managed with integrated and organic agriculture, and the cellar focuses on local varieties: Lambrusco in several forms, the white Spergola, and Malvasia, alongside grappa, vermouth, and balsamic vinegar. It is a snapshot of how Reggio Emilia actually eats and drinks, made by the people who grow it.
Food Pairing
Serve it cold and think Reggio Emilia first. Erbazzone, the local savory pie of chard, spinach, Parmigiano, and pancetta in thin pastry, is a natural match; the bubbles scrub the cheese and fat from the palate. Pumpkin tortelli with brown butter and sage gives the wine's dark fruit something sweet and nutty to play against. Grilled Italian sausages with peppers and onions work because the light tannin and acidity cut the char and fat. On a lazy night, try fried chicken with a squeeze of lemon. This is the bottle to open on a Thursday when friends show up early and someone has already started slicing salami.
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